Hooked on Rituals

The first time I visited a Rituals store, I had never heard of their products or business concept. My train was delayed, I was pretty tired after a long day at the office and I just wanted to get home. Entering the store was love at first sight. Such a pleasant atmosphere! I instantly felt less tired and more energized. Everything smelled so heavenly! All the products were attractively packaged and had inspiring names like Dao, Karma and Touch of Happiness. And the staff were so kind and attentive; they offered me a cup of tea and a hand massage. They even showed me how to use a sugar body scrub. I came away with purchases of a smoothing hand balm, a nourishing body cream and a magazine. Never before had I been so happy about a delayed train departure. Never ever. One hour later I boarded my train in a calm, serene state of mind. I sank into my seat and opened the beautiful magazine with the golden letters: amazing pictures, inspirational quotes, thought-provoking articles, everything as beautifully packaged as the products themselves. Not only had I bought an exclusive body scrub to revitalize my skin and make me look good, I had embarked on a journey towards a new philosophy of life: “Do good and good will come to you”.

First impressions last, they say. In this case they were absolutely right. The sweet orange and cedar wood nourishing body cream has been my faithful night companion ever since. I really love its aromatic fragrance and smooth consistency, but there’s more to it than that. The peaceful routine of just taking a moment for myself and slowing down after a long day is Rituals’ legacy to my life. The brand’s success is attributable not only to the superb quality of the products, but to smart and effective storytelling and a holistic approach. Rituals has created the kind of world that everyone wants to be a part of. They really hook you!

Every entrepreneur trying to sell people a new idea should take a look at the why. A how without a why is an empty message.

So why don’t you just SMILE?


“In the depth of my soul there is a wordless song – a song that lives in the seed of my heart” (Kahlil Gibran)